We wiped Taco Bell’s owned IG to tease the launch of the much-anticipated giant Cheez-It Crunchwrap. Progressively cheesier and more fantastical 3D art populated the grid over the course of the day until fans caught on to what was about to drop.
Taco Bell x
Cheez-It Crunchwrap
Creators were also invited to an Early Access tasting event designed for internet-worthy content. From giant hologram Cheez-It Crunchwrap photo-ops to robots handing out food to customizable merch, earned content was plentiful.
